If you know baseball, you know Bud Selig. His unwavering dedication to America’s favorite pastime revived professional baseball in his hometown of Milwaukee and took him to the top of the game as Commissioner of Baseball for decades. Thanks to a creative partnership between BRC Imagination Arts, and TechMDinc, Brewers fans and baseball aficionados from around the world can step into history with The Selig Experience, a multimedia extravaganza at Miller Park Baseball Stadium. BRC developed the concept and story while TechMDinc designed and implemented the technical systems to compellingly deliver the saga with a simple one-button interface for volunteer ushers. Starting in a darkened 40-seat theater, fans are immersed in the experience with three projection surfaces aligned for a 180 degree view in an incredibly shallow space that creates immediate intimacy. The technical requirements go beyond the usual warping and blending and require detailed precision allowing for adjustments by a local non-technical team. As baseball lovers lean into the big screen storytelling narrated by Bob Uecker, a wall lifts to reveal a replica of Selig’s office where Bud appears and speaks directly to the audience. TechMDinc worked with BRC to use video, lighting, and a bit of magic to create Bud’s lifelike form. At the close of the 12 minute film, fans move through the replica office and a gallery of awards Selig earned throughout his career. The collaborative creative team unveiled the Selig Experience in 2015, and in 2017, TechMDinc worked with BRC to use video, lighting, and a bit of magic to create Bud’s lifelike form.
The Selig Experience at Miller Park
Selig Experience Scores a Homerun

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Systems Engineering and Integration
Weaving together lighting, sound effects, videos, and other special effects into one seamless system is one of our specialties. Our work connects all the technical aspects of an experience to create an unforgettable experience for your guests.
We engineer audio, video, and control systems that seamlessly integrate the many elements that go into a museum exhibit or a theme park ride. We also assist in upgrading client technologies and find ways to fold current technologies into the new system.
- Systems Designs: Concept through Schematic, Detail, and Construction Documents
- Bid Package and RFP preparation, and submittal evaluations
- CADD documentation
- 3D Modeling
- BIM Support

Show Systems and Effects Control
Our smart, customized communication systems link attractions, applications, and other technical elements across wide-spread facilities.
Show control systems coordinate entertainment elements such as lighting, sound, video, rigging, or pyrotechnics. We can do the basic work of automating the lights in your conference room or engineer more complex solutions such as a station for monitoring the statuses of multiple rides across acres of land. Our show control systems simplify your life.
- Control Systems Architecture
- Controls Programming: simple scripting to compiled apps
- Middleware development to facilitate communications between 3rd party devices
- User Interface Development
- Time sensitive/synchronized show control systems

Multiple Projector Systems
We bring your concept to life with special effects that amplify the guest experience.
Looking to create that “wow” factor with a few lasers or some explosive effects? We’ve engineered systems that trail sparkles along floors and walls and used half a dozen projectors or more to create effects that make sets come alive with dynamic video “paint”. Our team has deep experience in the motion picture industry, rides and amusement parks and full-immersion entertainment experiences.
- Synchronous playback
- 3 dimensional projection studies
- VR based pre-visualization
- Computerized calibration and matching of projectors and displays
- Auto-calibration systems
- UV Mapping
- Scale modeling
- High frame rate and 3D systems playback and projection