The Selig Experience at Miller Park

Selig Experience Scores a Homerun

If you know baseball, you know Bud Selig. His unwavering dedication to America’s favorite pastime revived professional baseball in his hometown of Milwaukee and took him to the top of the game as Commissioner of Baseball for decades. Thanks to a creative partnership between BRC Imagination Arts, and TechMDinc, Brewers fans and baseball aficionados from around the world can step into history with The Selig Experience, a multimedia extravaganza at Miller Park Baseball Stadium. BRC developed the concept and story while TechMDinc designed and implemented the technical systems to compellingly deliver the saga with a simple one-button interface for volunteer ushers. Starting in a darkened 40-seat theater, fans are immersed in the experience with three projection surfaces aligned for a 180 degree view in an incredibly shallow space that creates immediate intimacy. The technical requirements go beyond the usual warping and blending and require detailed precision allowing for adjustments by a local non-technical team. As baseball lovers lean into the big screen storytelling narrated by Bob Uecker, a wall lifts to reveal a replica of Selig’s office where Bud appears and speaks directly to the audience. TechMDinc worked with BRC to use video, lighting, and a bit of magic to create Bud’s lifelike form. At the close of the 12 minute film, fans move through the replica office and a gallery of awards Selig earned throughout his career. The collaborative creative team unveiled the Selig Experience in 2015, and in 2017, TechMDinc worked with BRC to use video, lighting, and a bit of magic to create Bud’s lifelike form.

We would like to thank our collaboration partner BRC Imagination Arts, the primary creative producers on this project.


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