TechMDinc played a key role in the AVC design and integration for the Johnnie Walker Princes Street experience, an award-winning brand activation developed in collaboration with BRC Imagination Arts.
This state-of-the-art attraction brings the legacy, craftsmanship, and innovation of Johnnie Walker to life through cutting-edge technology and immersive storytelling. TechMDinc’s expertise in audio, video, and control systems helped create a seamless, dynamic experience that engages visitors and showcases the brand’s rich history in an unforgettable way.
We’re proud to have contributed to this highly technological, immersive brand activation, helping to redefine how guests experience Johnnie Walker’s legacy at Princes Street.
Client(s):
The Johnnie Walker Princes Street project required TechMDinc to rapidly adapt our documentation process to meet evolving client needs. In less than a week, our team redesigned and reformatted our sheet packages, streamlining the way we present AVC, low voltage, and high voltage systems. This change not only optimized the Johnnie Walker project but also improved our internal processes for future installations—enhancing clarity, efficiency, and collaboration.
Additionally, the limited physical space within the attraction created challenges for our video team, requiring careful planning and innovative system integration to ensure optimal performance within tight constraints. Despite these hurdles, TechMDinc successfully delivered a seamless, high-tech brand experience, proving our ability to adapt and innovate under pressure.
The Johnnie Walker Princes Street project marked a major milestone for TechMDinc—it was the first project where we implemented Revit into our workflow. This shift allowed us to better coordinate gear placement with the general contractor, ensuring a seamless integration process.
One key innovation was downsizing oversized electrical boxes, optimizing space within the attraction’s limited footprint. By leveraging Revit’s precision modeling, we improved spatial coordination, efficiency, and overall system design, setting a new standard for how we approach complex installations moving forward.
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